E-Liquids
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What are E-Liquids?

January 11, 2019

Have you ever wondered what that delicious magic fluid is that fuels your vapes? Well, that special sauce is what we call ‘e-liquid.’ E-liquid, also commonly known as ‘e-juice,’ or ‘vape juice,’ is the heart and soul of vaping. But what is e-liquid? Vape liquids play a fundamental role in providing both flavour and relief from nicotine cravings. To put it very simply: No e-liquid, No vaping. It’s the thing that makes vaping a far more pleasurable (and safer) alternative to tobacco, which is why we love it! 

Whether you're exploring the vast range of e liquid flavours available at Vapestore. seeking a specific nicotine strength, or hunting for a vape juice that will work best with your chosen vape device, pods, and coils, understanding the fundamentals of e-liquid is key to your enjoyment.  

Fortunately, understanding e-liquid doesn’t require a degree in chemistry. Far from it. The following guide aims to equip you with everything you need to know about the lifeblood of vaping that we call e-liquid. So, grab your vape, sit back, and let's explore the vibrant world of e-juice together. 

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What Exactly is E-liquid?

At its core, e-liquid is a simple concoction with complex possibilities. It's what gives your vape its flavour, produces the vapour you exhale, and what delivers nicotine in varying strengths according to your preference (or none at all.)  

E-liquid turns to vapour that you inhale when it is vapourised in an e-cigarette vape kit. By passing an electric current from a battery through a metal coil in the pod or tank, the liquid evaporates, turning into rich, delicious vapour. 

The foundation of any e-liquid is made up of two main ingredients: propylene glycol (PG) and vegetable glycerine (VG). These are found in many common safe, consumable products such as soft drinks, medicines, and toothpaste. After those, flavourings are added to make each puff a delicious experience, as well as nicotine, which in many cases is entirely optional. 

  • Propylene Glycol (PG): The best carrier of flavour, PG also gives that satisfying throat hit that many ex-smokers are familiar with. It's thinner than VG, which means less gunk on your coils and a clearer, more pronounced taste.
  • Vegetable Glycerine (VG): VG is all producing the vapour. It's a thicker liquid that produces those satisfying clouds. It's smoother on the throat, too, making it a favourite for cloud chasers and those who may be sensitive to PG. 
  • Flavourings: From the traditional tobacco and menthol to the more exotic fruit, dessert, and cocktail concoctions, flavourings are what turn vaping into a sensory pleasure. The sort of flavour compounds used in vaping are the same as those used in many varieties of foods and beverages.  
  • Nicotine: Optional and customizable. Nicotine can be added to e-liquids in a variety of strengths to suit your preference and lifestyle.  

Why E-liquids Rock

E-liquids are the primary reason vaping has become such a popular alternative to smoking. Sure, vape kits are cool gadgets to use, but it’s the e-liquid that makes vaping such an enjoyable alternative to smoking. They're safer - yes, you read that right – and while vaping isn't 100% harmless (let's be honest, what is?), it doesn't involve burning tobacco, which means no smoke, no tar, and none of those harmful carcinogens that come with traditional cigarettes.  

That’s why Public Health England claim that vaping is around 95% safer than smoking. So instead of burning tobacco to relieve your nicotine cravings, instead you get a controlled dose of nicotine (if you want it) and flavours so varied and delicious, you’ll quickly reject any notions you may have had that you ever enjoyed the taste of traditional tobacco in the first place.  

In the next section, we'll explore the diverse types of e-liquids available and how they can cater to your preferred vaping style. Whether you're all about the flavour, the throat hit, the clouds, or a combination of all three, there's an e-liquid out there with your name on it. 

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The Different Types of E-liquid

Once you venture further into the world of vaping, it quickly becomes clear that not all e-liquids are created equal. The variety on offer at Vapestore alone is vast, because we cater to all different preferences and styles of vaping. So, let's break down the main types of e-liquid you're likely to encounter on your vaping journey. 

Classic High-PG:

High-PG or ‘classic’ e-liquids are where many vapers start their journey, especially those newly transitioning from smoking. Why? Because they deliver a tactile throat hit reminiscent of traditional cigarettes, along with clear, vibrant flavours. A higher proportion of PG (propylene glycol) which is thinner, means it works well with simpler, low-power devices like pen-style vapes and pod kits, and low-resistance coils, reducing the risk of clogging. If you're after strong flavour and that familiar back-of-the-throat hit, high-PG e-liquids could be your best bet. 

50/50 E-Liquid:

For vapers looking for the best of all worlds, 50/50 e-liquids strike a perfect balance between flavour clarity, vapour production and a comfortable throat hit. These versatile juices work well with a wide range of devices, from simple starter kits to more advanced setups. Whether you're drawing into your mouth before inhaling to your lungs (MTL) or inhaling directly into your lungs (DTL), a 50/50 blend offers a straightforward and satisfying experience, making it a go-to choice for many vapers

Nic Salts:

Nicotine salts (or nic salts) have changed the game for those seeking higher nicotine strengths without the harsh throat hit such strengths can produce with traditional Freebase nicotine e-liquids. They're absorbed into the body faster too, providing a quicker and more immediate nicotine rush. Nic salts are ideal in low-power, high-resistance devices like pod systems and are perfect for smokers seeking an alternative, offering a smooth yet efficient experience. 

High-VG:

Cloud chasers, these ones are for you. High-VG (vegetable glycerine) e-liquids are thicker than PG, producing rich, dense, billowing clouds of vapour. They're smoother on the throat, allowing for higher wattage vaping without the harshness. These e-liquids are best suited for advance vape kits, high-powered sub-ohm devices, and advanced mods, catering to those who prioritize vapour production over throat hit. The flavour might be slightly muted compared to PG-heavy juices, but the trade-off is worth it for cloud enthusiasts. 

Each type of e-liquid brings something different to the table, and understanding these differences is key to tuning your vaping experience to your exact preferences.  

In our next section, we'll explore the different forms e-liquids can take, from pre-filled pods to 10mls, shortfills, and DIY mixtures, and how they cater to the diverse needs of today’s vaping community.  

The Different Forms of E-liquid 

If the composition of an e-liquid, in terms of VG:PG ratio, determines its ‘type,’ then the format or volume that you buy your e-liquid in determines its ‘form.’ From the convenience of pre-filled pods to classic 10ml, to the customization offered by DIY blends, let's explore the various forms that vape juices are sold in. 

Pre-filled Pods:

For those who value convenience and simplicity, pre-filled pods are a dream come true. These are exactly what they sound like – ‘closed pods’ (e.g. non-refillable, disposable, replaceable) filled with e-liquid, ready to be popped into a compatible device. They're perfect for beginners or vapers who prefer not to fuss with refilling or swapping coils. Just use and replace once the pod is empty or the coil ceases to work. The downside? Less variety in flavours and strengths, and they can be more expensive in the long run. 

10ml Bottles:

The iconic stalwart of the e-liquid world, 10ml bottles are TPD-compliant and offer a way to experiment with a wide range of flavours and nicotine strengths without breaking the bank. They're great for those who like to change up their flavours regularly, and they can carry all types of e-liquid, from 50/50 to nic salts, classic High-PG to High-VG. Plus, they're easy to carry around, making them ideal for vapers on the go. 

50ml and 100ml Shortfills:

Shortfills offer more bang for your buck – they're larger bottles of nicotine-free e-liquid, with space left to add a nicotine shot (see below) if desired. This form is popular among vapers who use higher volumes of e-liquid, especially those with sub-ohm devices that produce a lot of vapour. Shortfills allow for customization of nicotine strength and are a cost-effective way to vape. 

Nicotine Shots:

‘Nic Shots are the perfect way to tailor your shortfill strength to your exact preference. They’re typically 10ml bottles of nicotine suspended in an unflavoured e-liquid solution of PG and VG. We also sell Nic Shots laced with cool menthol so that you can add a dash of arctic cool to any juice you choose. 

DIY E-liquids:

For the tinkerers and flavour enthusiasts, DIY e-liquids are the ultimate way to personalize your vaping experience. By mixing your own base liquids (PG and VG), adding nicotine shots, and experimenting with flavour concentrates, you can create unique blends tailored exactly to your taste. It's a more involved process, but for many vapers, the ability to craft their "perfect" e-liquid is well worth the effort. 

Longfills:

A variation on the DIY theme, longfills are essentially larger bottles of flavour concentrate. They offer a middle ground between pre-mixed e-liquids and full DIY mixing, where you typically add a PG and VG base mix, and nicotine to the concentrate according to your preference. It's a simpler way to get into the DIY scene without starting entirely from scratch. 

Each form of e-liquid serves a different need within the vaping community. Whether you're after convenience, variety, value, or customization, there's an option out there for you. The key is to experiment and find what works best for your device, your taste, and your vaping style.Speaking of which…

A Quick Word About Vaping Styles and E-liquid Suitability 

Understanding your vaping style helps you to get the most out of your vaping experience. There are three common styles to consider: MTL (Mouth-to-Lung)DTL (Direct-to-Lung), and RDTL (Restricted Direct-to-Lung). Each style has its e-liquid preferences, affecting throat hit, flavour, and cloud production. Let's delve into what e-liquids suit each style best. 

MTL (Mouth-to-Lung) 

MTL vaping mimics the traditional smoking experience, where you draw vapour into your mouth before inhaling it into your lungs. It's ideal for those transitioning from smoking to vaping or vapers who prefer a sharper throat hit and higher nicotine strength. 

E-liquid Suitability: High-PG e-liquids and nic salts are perfect for MTL vaping. They provide a strong throat hit and clear flavour, with nic salts offering a smoother experience at higher nicotine levels. 

DTL (Direct-to-Lung) 

DTL vaping involves inhaling vapour directly into your lungs, similar to taking a deep breath. This style is favoured by those who enjoy creating large clouds of vapour and a smoother throat hit. 

E-liquid Suitability: High-VG e-liquids are the go-to for DTL vaping, producing denser clouds and a milder throat hit. Some vapers also enjoy 50/50 blends for a balanced experience. 

RDTL (Restricted Direct-to-Lung) 

RDTL strikes a balance between MTL and DTL, offering a bit more vapour than MTL but not as much as DTL. It's a great middle ground for vapers looking for moderate cloud production but with good flavour. 

E-liquid Suitability: 50/50 e-liquids are ideal for RDTL vaping, offering a nice blend of smooth throat hit, good flavour and vapour production. High-VG options can also work well, depending on your device's capability. 

Up next, we'll match types of eliquid and vaping styles with the sorts of vape kits they work best with, helping you make an informed choice for an optimal vaping experience.  

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How to Match Your E-liquid to Your Vape Kit

Okay, so you’ve found your perfect e-liquid, but that’s only one part of the puzzle; pairing it with the right vape kit is where the magic really happens. The vast array of vape kits available at Vapestore can be daunting, but fear not! Understanding the basics of how different e-liquids interact with various devices will have you vaping like a veteran in no time. Let’s break down how to match your e-liquid to your vape kit for the ultimate experience.

Starter Kits and Pod Kits:

These kits are designed for ease of use, making them ideal for beginners or those who prefer a straightforward vaping experience. They typically work best with high-PG e-liquids, 50/50 blends, and nic salts. Why? Because these liquids are thinner, reducing the risk of clogging the smaller coils typically found in these devices. Plus, the higher nicotine content available in nic salts is perfect for those looking to replicate the sensation of smoking without the harsh throat hit. 

Recommended E-liquids: High-PG, 50/50 blends, Nic Salts 

Best For: MTL (mouth-to-lung) vaping, simulating the feel of smoking 

Advanced Vape Kits:

Advanced Vape Kits, also known as ‘Sub-Ohm’ devices are all about big clouds and smooth flavour. These kits can handle thicker high-VG e-liquids thanks to their larger coils and more powerful batteries. High-VG liquids produce denser vapour and a smoother throat hit, making them ideal for direct-to-lung (DTL) vaping. If you’re chasing clouds or looking for a velvety vape experience, a sub-ohm device paired with a high-VG e-liquid is your ticket to paradise. 

Recommended E-liquids: High-VG, 50ml/100ml Shortfills 

Best For: DTL (direct-to-lung) vaping, cloud production 

MTL (Mouth-to-Lung) Devices:

Most low-powered starter kits, pod kits and disposable vapes fall under this category. MTL devices mimic the act of smoking by allowing you to inhale vapour into your mouth before breathing it into your lungs. These devices work wonderfully with high-PG e-liquids, 50/50 blends, and nic salts, offering a satisfying throat hit and clear flavour. They’re typically lower in power, so using a thinner e-liquid helps prevent coil gunk and ensures a smooth vaping experience. 

Recommended E-liquids: High-PG, 50/50 blends, Nic Salts 

Best For: Smokers transitioning to vaping, intense flavour  

Advanced Mods:

For the tinkerers and flavour chasers, advanced mods and rebuildable devices offer unparalleled customization. These setups are best suited for high-VG e-liquids or DIY mixes, as they can handle the thicker consistency and benefit from the enhanced vapour production. Whether you’re mixing your own e-liquids or using shortfills, these devices let you precisely dial in to find your ideal vape, giving you full control over cloud size and flavour intensity. 

Recommended E-liquids: High-VG, DIY E-liquids, Shortfills 

Best For: Experienced vapers, cloud chasers, DIY enthusiasts 

General Tips: 

User Our Coil Finder:

Our handy Coil Finder is a simple-to-use tool to help you pair the right coil with your device.  

Check your coil’s resistance:

Lower resistance (sub-ohm) coils are better with high-VG liquids, while higher resistance coils pair well with high-PG liquids. 

Consider your vaping style:

If you prefer MTL, stick with higher PG. 50/50 or Nic Salts; for DTL, go with higher VG. 

Experiment:

Finding your perfect match might take a bit of trial and error, but that’s all part of the adventure we call vaping! 

Matching your e-liquid to your vape kit enhances your vaping experience, ensuring you get the best flavour, vapour production, and performance from your device. Don’t be afraid to experiment with different combinations to find what works best for you.  

Some of our favourite Classic E-Liquids include:

Vapouriz Premium

These premium e-liquids offer exceptional quality at the right price, with a mix that means you never have to compromise on flavour or throat hit.

The Vapouriz Fuse.

Our award-winning classic Fuse device is easy to use and perfect first-time users

The V-Mini

A swish and stylish kit is perfect for new vapers who are looking for a classic kit with an extra boost to it.

Aspire PockeX

The Aspire PockeX Vape Kit is a great starter kit as an introduction to sub ohm vaping.

Vapouriz Premium

These premium e-liquids offer exceptional quality at the right price, with a mix that means you never have to compromise on flavour or throat hit.

Vampire Vapes.

Based in Blackburn, Vampire Vapes have become one of the most popular UK brands with a range of great quality flavours.

50/50 E-Liquids

50/50 e-liquids have 50% PG to 50% VG. These liquids are versatile and have universal use in both classic and Sub Ohm devices. 50/50 E-Liquids replicate the feeling of a cigarette with a mouth-to-lung inhalation whilst also being suitable for direct-to-lung inhalation as well, giving a smooth flavourful vape

The balance of 50/50 means that these liquids are an ideal mid-point between flavour delivery as well as cloud production, which is a great starting point for the novice vaper.

50/50 E-Liquids are best enjoyed in a high-powered classic kit, or a low-powered Sub Ohm Kit. We love Vapouriz 50/50 in the V-Switch and the V-Mini.

For its sheer range of available flavours and quality of E-Liquid we recommend  Vapouriz 50/50.

Sub Ohm E-Liquids

Sub ohm e-liquids (sometimes called ‘max VG liquids’) have a higher VG to PG content (50% VG). Having a greater proportion of VG means that the vape kit will produce larger clouds than the other forms of e-liquid. They often provide a smoother vape with less throat hit.

Sub ohm e-liquids are meant to be used with a kit that has a high-wattage as the liquid is thicker and requires more power to produce vapour. This e-liquid is becoming increasingly popular due to the smooth vapour feel, large flavour, and big cloud production.

Which e-liquid should you choose?

It really depends on your personal preference!

If you’re a heavy smoker, then it might be worth starting off with an e-liquid that has a higher nicotine content to satisfy your nicotine cravings. In that case you would likely want to choose a classic style e-liquid as they can contain a higher nicotine content as well as mimicking a similar sensation like that of a cigarette.

If larger clouds are your thing, then you can't go wrong with a Sub Ohm set up and advanced vape kits like mods.

Remember, if you have any questions you can always contact us on 0800 644 0000 and one of our friendly and experienced staff will be able to help you out, or simply leave us a message online if you'd like to browse the store, check out the links below.

 

https://www.vapestore.co.uk/e-liquid.html

https://www.vapestore.co.uk/vape-kits-mods/vape-kits/pen-vape-kits.html

https://www.vapestore.co.uk/e-liquid/flavour-type.html

https://www.vapestore.co.uk/vape-kits-mods/vape-kits/advanced-vape-kits.html

https://www.vapestore.co.uk/brand-directory

https://www.vapestore.co.uk/vape-kits-mods.html

https://www.vapestore.co.uk/e-liquid.html

https://www.vapestore.co.uk/vape-kits-mods/vape-kits/pen-vape-kits.html

https://www.vapestore.co.uk/e-liquid/flavour-type.html

https://www.vapestore.co.uk/vape-kits-mods/vape-kits/advanced-vape-kits.html

https://www.vapestore.co.uk/brand-directory

Conclusion

Exploring the world of e-liquids is arguably the most exciting part of any vaping journey, offering endless possibilities to customize your experience. Whether you're navigating the choices between high-PG liquids, nic salts, or high-VG options, there's something out there for every vaper's preference. We hope this guide has been a helpful roadmap that will help you discover your perfect setup.  

Experimentation is key to discovering what truly enhances your vaping, from the type of e-liquid to the inhalation style that suits you best. And remember, you're not alone in this adventure. If you ever find yourself needing guidance or have questions about e-liquids or your vaping setup, our Customer Services Team at Vapestore is here to assist. Their expertise and friendly advice can help steer you towards your perfect combination of e-liquid and vape kit. 

Happy Vaping! 

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